Sheer Appeal: Hair color

I'm excited to announce that L’Oréal Professionnel’s INOA hair color system is here! This week, L’Oréal Professionnel debuts INOA, which stands for “Innovation, NO Ammonia” and heralds a revolution in color technology

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Described by the brand as “revolutionary,” Inoa is not only ammonia-free (and therefore free from the ammonia-induced effects like a burning, itchy scalp) but also lifts color up to three shades; covers gray, and has true-to-tone results