When Promoting Your Small Business Which Comes First, The Chicken or the Egg?

Finally, my business has reached that famous five-year landmark and we are busy preparing for our 5-year anniversary celebration. The party starts at the crack of dawn as our team arrives early to the ballroom to set up for a quarterly big event featuring world class motivational speaker Omar Periu. I will take the stage next and following the keynotes will be an elaborate reception with complimentary hors d’eouvres. The festivities will be held at the Renaissance Waverly Hotel in Atlanta, Georgia September 14, 2006. To learn more, visit http://www.FBLiveEvents.com. But it hasn’t always been so easy.

At a time when so many small businesses fail, what is it that has made Freedom Builders soar? I have learned so much in the past five years. And I believe there are definitely very specific skills that are essential to ensure the success of any small business. The first key is to believe in what you are doing. I know my business helps people and I believe in Freedom Builders as much as if it were my child. This leads me to the second key, persistence. You must do whatever it takes to see each crisis through. As an entrepreneur or small business owner you are the captain of the ship and everyone is counting on you. There is no such thing as failure. And the third key is fun. You have to truly enjoy what you are doing. This is the winning formula; belief, persistence and fun.

Our upcoming five-year anniversary party is really going to be fantastic. Our keynote speaker, Omar Periu came to this country from Cuba with his family when he was a little boy. They did not speak English and they had only the clothes on their back. Now Omar is a famous world-class speaker. I can’t think of a better person to share this day with. So many of us are so much more fortunate, but we lack vision and don’t appreciate what we have. Omar believed he was destined for greatness. Did he ever hit pitfalls? Absolutely and that’s where persistence comes in. You must choose to take the pitfalls, learn from them and allow them to make you stronger.

I believe in the little guy. I believe in the person who really wants it. This is who Freedom Builders is here to help. Our 2007 plan is absolutely incredible. We are rolling out a new training division designed to share all of the critical areas the entrepreneur and small business owner need to master to ensure success. This tour will cover 7 cities in the U.S., 2 Canadian cities and 5 countries overseas. I want the world to learn the strategies for success. This is why I have recorded a free 60-minute CD to share how any business can grow from local to global in six months or less. Just visit http://www.PowerfulProspectingTips.com and register for my free newsletter. Once you do so, a secret page will come up where you can request your free copy of my 60-minute Massive Referral System CD. This is my gift to you.
Here’s the bottom line. Your software or your mindset must be set firmly in belief, persistence and fun. This is what it takes to survive when the going gets tough. And your hardware or systems must recognize this -- the amount of money in your bank account is directly related to the amount of exposure you have. You must know how to market your business in ways that create massive amounts of exposure. Why settle for one or two leads per day when you can be generating hundreds or even thousands?

Every successful entrepreneur I know thinks business versus product or service. And the only way to create a business is to have enough money to do so. This comes with more customers, which only come from more quality leads. This is not a question of which comes first, the chicken or the egg. The leads come first, then the customers and ultimately the money.

By Ann Preston

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